![]() The V40, with a drag coefficient of 0.32, was the first whole model to be introduced under the direction of the British designer Peter Horbury, Volvo’s design director, and was marketed in Australia, South America and the Far East. The V40 was named the ‘Most Beautiful Estate Car in the World’ at an Italian award ceremony. The official première was at the Frankfurt Motor Show, in September 1995, with the V40 premièring in December 1995, at the Bologna Motor Show. The car helped changed perceptions of Volvo: "The S40/V40 range was the car that finally persuaded buyers that Volvo really could build a credible compact executive car", reported the RAC. ![]() In the United Kingdom, it cost approximately 50% more than the related Mitsubishi Carisma. ![]() During August 1995, Volvo released its new series, with the intention of calling the cars S4 and F4. However, as Audi had already reserved the "S4" name, Volvo opted to name the range S40 (saloon), and V40 (estate). These cars were manufactured at the Nedcar factory in the Netherlands (a pre Ford joint venture between Volvo and Mitsubishi Motors) and based on a common platform with the Mitsubishi Carisma and the Proton Waja.
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